CTECHSocial MediaFacebook addresses revenge porn with tech to prevent people from re-sharing images

Facebook addresses revenge porn with tech to prevent people from re-sharing images

Facebook adds photo-matching technology to combat revenge porn

“According to a study of US victims of non-consensual intimate images, 93% report significant emotional distress and 82% report significant impairment in social, occupational or other important areas of their life.”, mentioned Antigone Davis, Head of Global Safety

The new tool works by reporting intimate images by using the “report” link that appears when you tap on the downward arrow or “…” next to a post. Specially trained representatives from their Community Operations team review the image and remove it if it violates Facebook’s Community Standards. In most cases, Facebook will also disable the account for sharing intimate images without permission. The company also offer an appeals process if someone believes an image was taken down in error.

The tool then use photo-matching technologies to help thwart further attempts to share the image on Facebook, Messenger and Instagram. If someone tries to share the image after it’s been reported and removed, the tool will alert them that it violates Facebook’s policies and will stop their attempt to share it.

Facebook has also partnered with a handful of organizations, like the Cyber Civil Rights Initiative and the Revenge Porn Helpline, to offer support to people who are victims of revenge porn.

“We are grateful for all of the advice and assistance we received in developing these tools and resources. We worked with the Cyber Civil Rights Initiative and other companies to create a one-stop destination for victims and others to report this content to the major technology companies. We also launched a guide specific to Facebook. Additionally, the National Network to End Domestic Violence, Center for Social Research, the Revenge Porn Helpline (UK) and the Cyber Civil Rights Initiative provided input and feedback throughout the product-development process.” David further stated.

Although Facebook has enable people to report images for a while now, the language on revenge porn is now clear. This gives a clear indication on its severity.

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